Fila teams up with EbLens (Torrington CT-based sneaker and streetwear retailer) to launch the EbLens x Fila Ray Tracer. This collaboration celebrates the company’s 70th Anniversary. Each company shares a rich history, as FILA’s heritage dates back to 1911 while EbLens was founded in 1949.

The EbLens x Fila Ray Tracer incorporates EbLens’ branded colorways from the last 70 years, for a bold mix of red, citrus, purple, aqua, black, and white hues. Two options for laces include a citrus design and a dual-colored black and red offering. Other details on the shoe include the insoles that pay homage to EbLens’ anniversary, while highlighting FILA’s signature aesthetic. The sock liner honors the year with “We Were There. EbLens Est. 1949.” While FILA branding appears on the tongue and quarter while a woven label inside the tongue includes EbLens 1949.

The EbLens x Fila Ray Tracer is available in infant, kid’s and men’s sizing. It is now vailable exclusively at Eblens.com and in all EbLens retail locations.

via: EbLens

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