With reports surfacing earlier this Summer, today Under Armour has made their partnership with rapper A$AP Rocky official as the brand made the announcement on their social media channels.

“I wanted more than a collaboration partner,” said Rocky via press release. “The only way to achieve this is with someone who is like-minded. The Under Armour team, and especially CEO and founder Kevin Plank, has a shared vision, enthusiasm, and desire to do the same. I grew up in Harlem, and had limited resources to channel my inner-creativity, so I spent too much time on the streets when I should have been more productive. I now have the ability to create a better situation for today’s kids so they can go from school to a safe place to create without boundaries.”

As part of this partnership, UA and A$AP Rocky will work together to create new product & build a series of community programs for youth. Stay tuned to Kicks On Fire for updates.

The post Under Armour Officially Announces New Partnership With A$AP Rocky appeared first on KicksOnFire.com.

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