The PUMA x XO Parallel in the all-White colorway had a successful debut a few months back. The Olive joints were also welcomed with open arms, as did the “Deluxe Denim” collection. Now, The Weeknd and PUMA have officially announced the opening of a PUMA x XO Pop-Up shop in New York City that celebrates the third installation for his collection with Puma.

In partnership with Footaction, the PUMA x XO Pop-Up shop will open in Midtown
Manhattan on Saturday, November 11th at 9:00AM until 4:00PM and on Sunday, November 12th from 11:00AM to 5:00PM.

Shoppers will be able to get their hands on the Camo-inspired apparel collection, which features key pieces like the Camo Bomber, Oversize Hoodie and Canvas Kimono. Graphic tanks, tees and a variety of accessories will also be available for purchase. The collection remains a true reflection of his personal style merged with PUMA’s sport-inspired silhouettes.

Shoppers will also will be able to purchase the new Black PUMA x XO Parallel. Inspired by military and utilitarian gear, the PUMA x XO Parallel is a mid-cut sneaker boot that’s fully decked out in luxurious Italian nubuck leather upper. The smooth rubber midsole features IGNITE cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstripe and co-branded labels.

Select apparel pieces from the “Deluxe Denim” collection will also be available for purchase, as well as the Olive-Green PUMA x XO Parallel. Special surprises and product releases will happen throughout the weekend.

Update: The Weeknd will be making a special appearance at his PUMA x XO Pop-Up Shop in partnership with Footaction on Monday, November 13th. The Weekend will visit the store in the evening from 7:00PM to 8:00PM and be on hand to meet-and-greet fans and consumers.

For those who will be in the area and would like to attend, address of the location can be found below.

125 West 33rd Street
Between 7th Avenue and Broadway
New York, NY 10001



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