Reebok’s all-new “First Pitch” platform is off to a great start. Following two immensely successful introductory launches this month with Classic Leather “Bee Keeper” (fully funded in just 12 hours) and Club C “Vote” (fully funded in under 48 hours), Reebok’s First Pitch platform debuts its next pitch, the Reebok Club C Open Membership.

The Reebok Club C “Open Membership” celebrates Reebok’s heritage and the OG Club C that ruled tennis courts in the 80s and 90s. The Club C “Open Membership” model invites all to join the club – this time there’s no membership fees, no dress codes, and no rules.

“The colors and textures play it hard. Straight tennis ball feels from vintage chalk toned leather to hairy suede and a heel tab with authentic tennis ball material,” describes Reebok designer Martin Nachev. “A bold neon yellow sole and terry cloth lining (mood: sweatbands and wristbands) give off country club nostalgia with an exaggerated twist.”

As a reminder, a total of 500 pairs must be sold before the sneakers go into production. The price starts at $1 and goes up an additional $1 with each purchase until it reaches the $90 retail price.

If the demand of 500 pairs isn’t reached, the shoe will not be made. Reebok will only make a shoe if consumers want it. If not, the shoe gets ditched and it’s back to the drawing board. Once the shoe is made, it’ll ship approximately nine weeks later.

Funding for the Reebok Club C “Open Membership” will open for consumer backing at 10AM EST on Monday, August 31st at

via: Reebok

The post The Tennis-Inspired Reebok Club C Open Membership Is The Next Launch In Reebok’s First Pitch Platform appeared first on

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