Reebok has announced the return of its celebrated Reebok Human Rights Award program which, beginning in 2021, will annually honor extraordinary young human rights activists under 30 years of age. Each of the honorees, who will be announced at a ceremony in June, will receive a $100,000 award to support them and  their work. The program is being revitalized in close partnership with Alabama State University (ASU) and the American Civil Liberties Union (ACLU).

In addition, Reebok is announcing the program’s newly reconstituted Board of Advisors, which will include Anthony D. Romero, Executive Director of the ACLU; Amber Hikes, Chief Equity and Inclusion Officer of the ACLU; Hall of Fame rugby player and entrepreneur Phaidra Knight (ASU Alumna); Dr. Regina Moorer, Assistant Professor at ASU; immigrant rights activist Sara Mora; the National Director for the Youth and College Division at the NAACP, Tiffany Dena Loftin; former NBA superstar Shaquille O’Neal; and Reebok Vice President of Creative Direction and Founder of Pyer Moss, Kerby Jean-Raymond. Additional Board members will be confirmed in the coming weeks.

The Reebok Human Rights Awards program, which previously ran from 1988 to 2007, has a legacy of more than 80 recipients from nearly 40 countries. The legacy program highlighted individuals doing impactful work to promote human rights and fight injustice and provided funds to help them continue in their vocation. Past recipients include Winona LaDuke (1988); Li Lui, Wang Dan, Chai Ling, and Wu’Er KaiXi (1989); Bryan Stevenson (1989); Van Jones (1998); and Vanita Gupta (2004).

“The need for activism to promote equality and the rights of all humans has arguably never been greater. We are proud to, once again, celebrate and support young individuals who have dedicated their lives to fighting injustice and creating a better world,” said Reebok President Matt O’Toole. “And we are incredibly fortunate and grateful to be able to re-launch the program with the support of the ACLU and Alabama State University. Together we believe this program can be a catalyst for meaningful change.”

Nominations for the 2021 Reebok Human Rights Award are now open. To nominate someone, or for more information on the program go to: www.reebok.com/human_rights_award

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