Chicago White Sox fan, peep your brand new jersey! The latest offering coming out of the Nike MLB City Connect Series, this Chicago White Sox jersey pays tribute to the attitude of Chicago’s Southside.

The new Nike MLB City Connect Series comes with designs that continue to explore a franchise’s connection to its city and its fanbase, each with distinct personalities, values, customs and traditions.

Back in 1991, the White Sox unveiled a new brand identity that aligned perfectly with their community’s hardworking, resilient attitude. Not only did it resonate on the Southside, but also permeated through Hip Hop and youth culture. Details on the jersey include the “Southside” graphic on the chest that reimagines the popular White Sox’ gothic-script logo to create a new font and number system. The other details on the jersey are inspired by the city’s Greystone architectural style.

The Nike Chicago White Sox Jersey from the Nike MLB City Connect Series releases today on the Nike App and nike.com, and at the MLB Flagship Store (NYC) and select retail locations.

via: Nike

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