For the first time, adidas is enabling consumers around the world to get their hands on the revolutionary adidas Ultraboost DNA LOOP.

The high-performance running shoes are created from a single material and zero glue so at the end of their use can be returned to adidas, broken down and reused to create new performance running shoes.

1,500 Creators Club members will be invited to take part in a beta test through the adidas app that will be the cornerstone of the full commercial release of the ‘Made to be Remade’ franchise in 2021.

The 1,500 members will be given the shoes for free by adidas and become part of a sustainability micro-community who will co-create with adidas in a true open source fashion to further shape and fine tune the experience. The 21-week program will be driven by the adidas app with the community’s actions and feedback helping futureproof the engagement model. By signing up for the raffle they are making a commitment to return the shoes to be grinded, shredded and turned into something new.

To take part in the next phase, Creators Club members need to prove their sustainability credentials by taking part in a quiz. Everyone who completes the quiz will be entered into a global raffle and randomly selected for the experience. Becoming a Creators Club member is free, just sign up to the adidas App available on the Apple App Store and Google Play Store.

via: adidas

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