Making its debut next week, here is a good look at the adidas NMD Team Juju. This iteration of the model is part of a new platform known as Behind the Stripes which  is done in partnership with Champs Sports, Eastbay & adidas Originals.

Giving consumers new access to the best athletes in the game, Behind the Stripes offers a fresh take on classic silhouettes by tapping into the players’ perspective and telling their stories. In this first iteration, they’ve collaborated with JuJu Smith-Schuster to launch a redesigned NMD. Known as the adidas NMD Team Juju, this colorway is inspired by JuJu’s love for gaming and his goal to own a successful esports team down the line. By showcasing his off-the-field passions, Juju hopes to inspire kids to think about what they love outside the game and empower them to set long-term goals outside of the playing the sport itself.

The adidas NMD Team Juju will retail in men’s sizing for $150 and kids sizing for $130 on October 15. It will be available at Champs Sports & Eastbay, as well as across the other brands under Foot Locker, Inc. 

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