UNDER ARMOUR

Under Armour just dropped three new colorways of their Under Armour HOVR Phantom inspired by the era of heritage sports. Celebrating going back to school season, Under Armour puts a modern spin on the timeless color blocking of vintage varsity apparel.

“The clean upper is unexpectedly cut with a high-contrast color band in the midsole,” described Justin Howe, Vice President and Creative Director of Under Armour Footwear. “This inspiration comes from the era of heritage sport, where something as simple as the varsity jacket is representative of pride and tradition.”

The new colorways include Static Blue/Peach Horizon, White/Red, and Static Blue/White. UA’s HOVR technology consists of an UA HOVR midsole made of a proprietary foam compound, made in partnership with the innovators at Dow Chemical, possessing a super-soft durometer with incredible cushioning and shock absorption for every single foot strike. A key component of the UA HOVR cushioning system is the ‘Energy Web,’ which is a mesh fabric that wraps the cushioning core to deliver strong responsiveness and energy return.

All three pairs are now available at UA.com, and select retailers for $140 and non-connected versions retail for $130.

The post These New Under Armour HOVR Phantom Colorways Are Inspired By The Era Of Heritage Sport appeared first on KicksOnFire.com.

First surfacing back in May, Under Armour will soon be releasing LOTS of new colorways of the all-new Under Armour SC 3ZER0 II. The brand new silhouette from Under Armour and Steph Curry comes with a mid top build and comes constructed out of a  a molded “maxprene” on the majority of the upper. Additional details include Curry’s SC30 logo on the lateral side panel, Under Armour branding on the medial ankle, and a sole that blends “Micro G” foam and “Charged Cushioning.” As you can see, the shoe will come in an array of different colorways including grey/orange, black/orange, black/white, blue/white, grey/white, white/red, and white/black.

Look for these flavors of the Under Armour SC 3ZER0 II to release on underarmour.com for $100 each real soon. Which pair is your favorite?

The post New Colorways Of The Under Armour SC 3ZER0 II Are On The Way appeared first on KicksOnFire.com.