Puma and Dubai-based contemporary ready-to-wear label LAMA JOUNI link up to launch an exclusive range of Thunder footwear and athletic-inspired fashion, under PUMA’s collaborative platform, Co.Creative.

Co.Creative is a platform that facilitates partnerships between PUMA and up-and-coming brands across the world, working directly with creative trailblazers from the fashion and music industries. Led by PUMA’s Senior Head of Select Yassine Saidi, he selected the namesake brand’s creative director Lama Jouni as an ideal co.creator who definitively embodies a modern approach to classic, minimalist ready-to-wear with an edge.

The creative partnership features two collections – Rive Droite and Rive Gauche – which draw on Lama Jouni’s time spent in Paris. She pursued Fashion Design at Parsons and trained under some of the most respected fashion houses like Balmain and Rad Hourani.

Lama, who moved to Paris in 2007, had equally fond memories of both banks, sharing, “Rive Droite is admittedly my favourite because that is where I lived, studied and spent most of my time off. I always went to Le Marais; I loved the narrow cobblestone streets, kitsch shops, and contemporary museums. It’s bohemian and has a younger, more urban energy. Some weekends I cross over to Saint-Germain-des-Prés to escape the busyness of the right bank. It’s calmer, the people more sophisticated, and has some of the best bistros and markets.”

Rive Droite
Launching in Winter 2018, the collaboration debuts with Rive Droite that lends a strong urban inspired colour scheme. Iterations of the Thunder sneaker come in two colourways – Deep Lagoon-Orchid Bloom and Glacier Gray-Barbados Cherry. With leather, nubuck and suede upper, stitch and turn formstripe and overlays, the Rive Droite branding features on the heel loop. Lama complements the sneakers with a cropped hoodie with voluminous sleeves, cropped full zip top, and oversized cargo sweatpants.

Rive Gauche
The second installation dropping in Spring 2019 features Rive Gauche’s paired down, feminine attitude. The Thunder comes in the form of Peach Beige-Glacier Gray and Dress Blues-Peach Beige colourways. The collection is concluded with a full zip velour top, off-shoulder top with mesh detail, and Cameo Rose oversized cargo sweatpants that altogether encapsulate the luxury and sophistication of Paris Rive Gauche.

The Rive Droite pack pre-launches at SoleDXB and lamajouni.com on December 7 and globally on December 8th at PUMA stores, PUMA.com and leading lifestyle boutiques.

The Rive Gauche pack drops March of 2019.

The post PUMA Co.Creative Presents The Women’s LAMA JOUNI x Puma Thunder Collection appeared first on KicksOnFire.com.

Another Puma x Bradley Theodore Collection will be releasing at the top of 2019. The renowned visual artist and Puma reunite to create a strikingly vibrant collection for Spring-Summer ’19. The 23-piece street art inspired lifestyle collection features his signature color-laden graphics with strong brushwork technique. Let’s get a closer look.

 The second collab between Puma and Bradley Theodore brings his unique style to streetwear staples – reimagining them with bright pops of color and rich symbolism that explores the human condition. PUMA silhouettes are enhanced with hand-painted symbols like skulls, hearts, and hashtags that reference today’s culture of representation and communication.

A mix of classic and progressive PUMA styles, the collection highlights the artists hand-painted all over graphics, strokes and color blocking with ‘CREATIVITY IS CULTURE’ printed under the tongue and a rubberized patch of his signature skull-icon featuring across the collection. A progressive fashion-forward running silhouette, the PUMA Thunder Bradley Theodore is designed with a soft leather upper and contrast mesh lining while the chunky sole is decked with neon color-blocked TPU inserts. The PUMA Capri Bradley Theodore, a classic vulcanized silhouette is built with a soft leather upper featuring hand-drawn effects of tonal glossy graphics on quarter panels with the famed ‘NEW YORK’ script. For the classic court silhouettes PUMA Basket Mid Bradley Theodore and PUMA Clyde Bradley Theodore, the artist works with his colorful hand-drawn graphics on quarter panels and a debossed ‘BRADLEY THEODORE’ signature on medial side.

 With apparel and accessories to complete the look, the collection features the PUMA x Bradley Theodore Reversible Bomber adorned with rubber print graphics of a skull on the left chest, paint stripes on the upper left sleeve with crossed bone artwork. Nail the streetstyle look with a PUMA x Bradley Theodore Hoodie and PUMA x Bradley Theodore CREW that features Bradley Theodore’s signature embroidery, PUMA wordmark graphic rubber and the skull graphic print. In addition to a range of tees and track pants from the collection, the artist completes the look with PUMA x Bradley Theodore Tote Bag with 3D and silicon print, PUMA x Bradley Theodore Hip Bag with allover print and curved caps with snapback adjuster.

Pre-launching at Art Basel on December 5, the PUMA Clyde Bradley Theodore sneaker drops ahead of the global release exclusively at the PUMA Select Store in Miami.

The PUMA x Bradley Theodore collection drops in stores on January 12th on PUMA.com and select lifestyle boutiques worldwide.

The post Coming Soon: Puma x Bradley Theodore Collection appeared first on KicksOnFire.com.