Nike

To celebrate the impressive extremes that sneakerheads and basketball fans alike will go to get the kicks they’ve been dreaming of, Foot Locker has released “The Letter,” a comedic TV and digital spot that showcases just how far someone will go to get their hands on a coveted pair of Nike Air Max shoes.

The campaign launches today online, followed by the TV spot airing on ESPN during the live broadcast of the NBA Draft on June 20, 2019. The ultimate sneakerhead, Houston Rockets forward, P.J. Tucker, singer and model Pia Mia, and actor JD McCrary star in the spot alongside a plethora of Nike Air Max silhouettes, ranging from the Air Max 95 to Air Max Plus as they fulfill what they believe to be a budding sneakerhead’s dreams, with a humorous twist.

“Everything we do at Foot Locker we do Because Sneakers, and we know our customer’s every impulse and motivation revolves around their love of sneaker culture,” said Patrick Walsh, Vice President of Marketing, Foot Locker North America. “Because Sneakers represents a shared belief and comes to life in this spot as we see a young sneakerhead go to extreme lengths to convince real-life stars to aid in his quest to secure coveted sneakers.”

“Anyone who knows me, knows that sneakers are in my DNA, so of course I’m excited to be working with Foot Locker as part of their ‘Discover Your Air’ campaign,” said Tucker. “Whether you’re on or off the court, you always need to bring your A-game when it comes to style, and I know all too well what it’s like to chase those elusive kicks.”

The full collection of Air Max silhouettes featured in The Letter is available on footlocker.com, at Foot Locker stores around the country and through shoppable Instagram posts.

The post Foot Locker Launches New Discover Your Air Campaign Featuring P.J. Tucker appeared first on KicksOnFire.com.

Release Date: Summer 2019
Retail Price: $230
Style Code: 624041-010

Where To Buy Online? KicksOnFire Shop & KicksOnfire App: Available Now!

There was the Nike Air Foamposite One Knicks that released in 2014, and the NY theme is coming back on the Nike Air Foamposite Pro for 2019 this time. Flaunting a Black/Battle Blue-Total Orange color scheme, the design is composed of a black foamposite shell with more black applied on the leather detailing on its eyestay and heel. The Knicks theme comes to life with the addition of orange on the Swoosh logo and tongue, followed by blue accents on the mini Swooshes and rubber outsole.

Latest News

Update: (6/18/2019) First look at the sneaker is revealed.


Images:

zsneakerheadz (6/18/2019)

zsneakerheadz (12/31/2018)

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