News

Darius Bazley is officially in the NBA as he recently got drafted by the Oklahoma City Thunder. What makes his journey very special, is the fact that it truly is one of a kind and nothing short of unconventional.

For the last year, Princeton High School (OH) star basketball player Darius Bazley was seen as an outlier – he was the five-star recruit who de-committed from Syracuse and bypassed the G League in order to pursue his professional basketball dreams on his own terms, all while interning at New Balance. Bazley’s fearless mindset has been a co-authored story with New Balance’s re-entry into basketball – supporting athletes who are setting trends, not following them.

Bazley was selected by OKC in the first round of the draft on Thursday, June 20th just one year out of high school. “I’m around a lot of greatness and to see that I’m following up behind that pushes me more because it’s right there in front of you. When people look back on this moment, I hope that the say that I left an impact on the game by being me and doing things my way,” said Bazley in a new video (see video above) released today by New Balance.
Bazley first signed to a multi-year endorsement contract with New Balance in October 2019, which included a three-month internship in the brand’s Boston headquarters. From January through March of this year, Bazley gained hands-on experience working within global marketing, digital and product design teams. “My motivation behind taking the internship was being more than just an athlete,” said Bazley when giving an inside look at the office with Highsnobiety. Bazley concluded his internship by designing a custom 997 silhouette seeding kit to let people know that he went from “kid from high school” to entering the business world and now, living out his dream to play professional basketball.
“In so many ways, Darius’ draft selection validates the notion of a young athlete’s right to pursue his athletic dreams on his own terms,” said Patrick Cassidy, New Balance Global Director, Consumer Marketing. “Every decision that Darius has made over the last year has shown that young athletes don’t need to follow the blueprint that has been handed down in basketball from generation to generation. Here is an athlete who stepped away from the old ways to pioneer a new path, gained real-world experience, and worked his way into the first round of the draft. He enters the professional ranks not only as a beacon of independent thinking and behavior, but also as arguably the most knowledgeable athlete in the league when it comes to the development, marketing and distribution of basketball footwear and apparel.”

So, what’s next for Darius Bazley? Only time will tell, what we do know is that you should not take your eyes off of him.

The post Darius Bazley’s Path From High School To New Balance Internship to OKC Is One Of A Kind appeared first on KicksOnFire.com.

Nike is using a feminine touch for this new colorway of the Nike Air Max 98 that has been named the China Rose pair. Starting off with a neutral tone on the upper, this Air Max 98 gets covered in a light shade of grey throughout the majority of the shoe which takes on a ripstop canvas material that we don’t typically see on the 98. Next we see black leather overlays on the side panels along with what Nike is calling “China Rose” on the leather mudguard which adds that feminine look to the shoe. Additional details include more pink hits on the tongues and insoles, a grey midsole, and a silver Air Max sole unit. Any ladies looking to cop this Air Max 98 can do so now at select Nike retailers and online for $170.

images: Nike

The post The Nike WMNS Air Max 98 China Rose Is Available Now appeared first on KicksOnFire.com.