Foot Locker unveiled its latest digital content of its #BecauseSneakers creative platform, celebrating the sneaker community’s passion for the annual culmination of basketball and style at NBA All-Star. 

 The creative spot, “We See Things Differently”, taps into a sneakerhead’s vantage point; while the crowd watches the dunk contest, sneaker enthusiasts including Jerry Lorenzo and Lance Stephenson focus in on the contestant’s footwear.  

The spot features sneaker designer legend Jerry Lorenzo and his son, along with NBA icon Lance Stephenson, to bring the #BecauseSneakers mentality to life. You’ll also see a selection of some of the hottest upcoming releases such as the Nike Kyrie 5 “ROKIT”, Air Jordan 1 Retro High OG  Turbo GreenNike Foamposite Floral and Jordan 6 Black Infrared

Foot Locker is establishing its on-site footprint at All-Star through a variety of experiential activations featuring a HOUSE OF HOOPS Courtside Pop-Up, PUMA Palace x Foot Locker Pop-Up and Foot Locker x adidas x House of Highlights experience – full schedule below.

Foot Locker Activations at NBA All-Star Weekend: 

·         HOUSE OF HOOPS by Foot Locker Pop Up (Feb. 14 – 17): 

o    “HOH Courtside” mobile retail cubes will return for basketball’s biggest weekend, offering consumers exclusive footwear launches, player appearances, panel discussions, workshops and footwear personalization. For a full list of events/appearances, please visit:  

o    Address: 350 E. 6th St., Charlotte, NC 28202 

o    Pop-Up Hours: 10 a.m. – 10 p.m. 

·         PUMA Palace x Foot Locker Pop-Up (Feb. 16 – 17):  

o    As the exclusive retail partner for PUMA Hoops in Charlotte, Foot Locker will drop a limited-release of the PUMA Uproar “Chinatown Market” Collection. 

o    Address: 225 N. Caldwell St., Charlotte, NC 28202 

o    Pop-Up Hours: 9 a.m. – 6 p.m. 

·         Foot Locker x adidas x House of Highlights (Feb. 17): 

o    Try on the adidas Next Level and enjoy “King of Horse” activation with host Marcelas Howard and special guests. 

o    Address: 820 Hamilton St., Charlotte, NC 28206 

o    Event Hours: 1 – 6 p.m. 


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Just in! New Balance Basketball has officially announced their endorsement with with 3x NBA All-Star, Champion and Toronto Raptor Kawhi Leonard!

The following statement was released today by Kawhi Leonard in response to questions about his endorsement deal with New Balance Basketball:

“Game speaks for itself.”

What does this mean for New Balance Basketball? Are New Balance basketball sneakers on the way? Will Kawhi be getting a New Balance on-court signature shoe anytime soon? We’re going to have to wait and see.

Above you will also find a short video announcing the New Balance/Kawhi Leonard endorsement:

“Kawhi doesn’t need the cameras.

He doesn’t need your hot takes.

He doesn’t need to chase fouls.

Or sweat the comments.

Or post selfies.

(You can follow him @ the gym)

Kawhi doesn’t need to get your attention.

He already has it.

Game Speaks for itself.”

via: New Balance

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