The bidding battle between Under Armour and Nike Basketball continues today as we have learned that Under Armour has put up a very lucrative offer on the table for the 2013-14 NBA MVP Kevin Durant. ESPN has reported that Under Armour’s offer is worth between $265 million and $285 million over a 10 year span. That averages out to between $26.5 million and $28.5 million annually, which means that Under Armour would be devoting nearly 10 percent of its current annual marketing budget on him alone.
The deal proposed by Under Armour includes stock in the company and other incentives, such as a community center built in his mother’s name. It’s interesting to note that Under Armour is based out of Baltimore, Maryland, which is 36 miles away from Seat Pleasant, the city where Durant grew up as a child. So it would make lots of sense for KD to ink with UA and create a legacy where he wouldn’t have to compete against other superstars, most notably LeBron James and Kobe Bryant. This deal would also make Under Armour a major player in the basketball market by proving that they could lure in big name players, no offense to Steph Curry.
If Nike decides to match the offer, Kevin Durant can’t legally choose Under Armour, much like a restricted free-agent in basketball.
So will Nike match the offer or will Under Armour make one of the best players in the game their headliner? Looks like we will find out soon enough.
Let us know in the comments below who YOU think Kevin Durant should sign with.
If you’re a fan of basketball video games, yesterday must have felt like Christmas as plenty of news dropped that should get people hyped for the upcoming season. First up was EA Sports announcing that Damian Lillard will be the cover athlete of NBA Live 15, their latest attempt to revive the moribund franchise. It’s been nearly a decade and two generations of video game consoles since Live has been any good, but we still hold out hope that they can get it together and compete against the sales and critical juggernaut that is the NBA 2K franchise.
And leave it to 2K to steal EA Sports’ shine by dropping a new trailer for NBA 2K15. So much for momentum, EA Sports…
NBA 2K is the undisputed king of basketball video games that has enjoyed nearly a decade of dominance including a run of NBA champions and MVPs becoming cover athletes and having enough juice to get Michael Jordan and the rest of the Dream Team to return to video games. And now Kevin Durant takes center stage in his first solo cover
because NBA Elite doesn’t count. If previous cover athletes are any indication, we could see a Durant career retrospective up to this point. The question is, will he be wearing Nikes or Under Armours during those modes when the game ships just prior to the season starting next month.
In this special look at the sneakers in the NBA 2K15 “Yakkem” we try and break down every sneaker that got prominent airtime during the trailer. There’s plenty to look forward and in one player’s case in particular, you can tell the producers were having way too much fun with this game.(...)
Read the rest of A Very Comprehensive Look At The Sneakers In The NBA 2K15 “Yakkem” Trailer (352 words)