Kevin Durant

Where is the tipping point for sneakerheads to finally bash Nike like they do adidas? For the past two seasons, we have seen the Nike Basketball Big 3 all have issues of some sort with their signature shoes. LeBron James was waiting for a “redefined” Nike LeBron 11 that never came, Kobe Bryant has been a perpetual “DNP-Injured/Really Old” for three years now and we’ve seen the Nike KD 7 on Jarrett Jack’s feet more than on Kevin Durant. And when KD has played this season (he was recently shut down indefinitely), he has favored 2013′s Nike KD 6.

But the echo chamber remains silent. Sure, there’s a nagging voice here and there criticizing Nike, but it’s nothing like the sh*tstorm that adidas got when Derrick Rose tore his ACL, his MCL and his MCL again. Going after adidas has become a meme now, always getting mentioned when a prominent athlete goes down. It’s even worse and infinitely dumber when the said athlete doesn’t wear adidas and injury isn’t foot-related. Take the text of this tweet that went viral after Nike athlete Paul George broke his leg during a Team USA exhibition game last summer.


It actually made a few idiots who have never heard of “fact checking” internet famous. Despite people with common sense and familiarity with Google Image search killing that nonsense, it still creeps up every once in a while. Like say, today…


For adidas, the tipping point came when Nike’s Jason Petrie fired tweeted about Rose’s injury in 2012. The visceral nature of Rose’s injury and subsequent problems did not help matters, but slander for any brand that wasn’t Nike/Jordan has been always there percolating in the background. But when it got the co-sign from somebody at Nike, it was the justification that the fans/stans needed. Soon thereafter you had people who didn’t like adidas in the first place with ammunition for their hate and bloggers who desperately need attention and clicks putting up hot takes about the three stripes. All in all, not a good look for adidas – who have their own self-made blunders – and if you don’t think this has had a role in their stumbling out of the #2 spot among sportswear brands in the U.S., then you underestimate the power of social media and the sneakerhead echo chamber.

If this feels like a yearly column that I have to write, you’re not wrong. I have never had a problem with brand loyalty or exclusivity. The issue has always been when people take their fandom to the next level and trash others who might have a different opinion or preference from their own. Now that a Nike guy is down, the same voices that were loud and proud are now ghost. When a prominent athlete goes down, we can either go one of two ways: calm down blame nobody until we have real evidence that the shoe was what caused the injury, or go hard on every brand.  Personally, I prefer that former, but at least with the latter it’s equal opportunity trash talk, which is sad that it’s a preferable option in this day and age.

Maybe if a prominent adidas figure were to tweet about KD’s injury, things would be different. Hmm…

Nah, let’s not go there and make things worse. Sneaker Twitter has already left enough of a scorched earth as it is.

(Yes, asking Sneaker Twitter to calm down is like asking them to not lose their minds over some crappy retros but I’m a genuinely optimistic person, despite what Jazzy says…)

Addendum: Whenever you get into an argument online about adidas and they list people who have gotten hurt wearing the brand, feel free to copy and paste this equally ridiculous list of athletes of have gotten hurt wearing Nike. You’re welcome…

Kevin Durant = Nike
Kobe Bryant = Nike
Paul George = Nike
Rajon Rondo = Nike
Blake Griffin = Nike
Ricky Rubio = Tore ACL In Nikes
Stephen Curry = Constant Ankle Issues In Nikes
Wesley Matthews = Nike (Ironically, in Kobe 9 Elites)
Danny Granger = Nike
Amar’e Stoudemire = Nike
J.R. Smith = Nike
Bradley Beal = Nike
Carmelo Anthony = Jordan
Jabari Parker = Jordan
Michael Jordan = Nike (Beware: Not Safe For Work/Hypebeast Image)
Penny Hardaway = Nike
Brandon Roy = Nike
Greg Oden = Nike
Andrew Bynum = Nike

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Kevin Durant’s signature line has grown so much through the years that it’s crazy to think it started out as an afterthought that was years behind what Kobe Bryant and LeBron James were putting out. But things have been looking up for KD – in one year his sales jumped form $35 million to around $175 million, and with him being a Nike athlete for the next decade, there’s no stopping him now. Although this year may be a little rocky for Easy Money Sniper, but even with his return from injury and teams lackluster performance, his latest silhouette, the KD 7 is still killing the market. With this line of sneakers, many of his colorways have a deeper meaning to the multi-year scoring champ, and for that reason Nike repeats them on following silhouettes. It is always interesting to see what Nike and KD’s designer Leo Chang see when they bring an old colorway to a new iteration that are exclusive to KD. So here are the 10 Essential Colorways Of A Kevin Durant Signature Shoe. Keep in mind we didn’t include standards that Kobe and LeBron get like the “Christmas” or “All-Star” or “Black History Month”. These are all KD, all the time.

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