Kevin Durant

Kevin Durant, The New $350 Million Dollar Man, Agrees To New Deal With Nike

Over the weekend the bidding war between Under Armour and Nike finally reached a conclusion. Both companies were battling to see who would be the lucky one to throw hundreds of millions of dollars at Kevin Durant for a new sneaker deal. After Under Armour had offered a 10 year deal reportedly worth between $265 million and $285 million, Nike raised the stakes and offered Durant a $300 million dollar deal that includes a separate $50 million retirement package.

Nike Wins!

KD had this to say via Twitter after agreeing to terms on his new deal:

Kevin Durant will be signed under Nike until at least 2024 and couldn’t be happier (who wouldn’t be with all that money heading your way). The next two years Nike will be paying Durant more than his NBA team the Oklahoma City Thunder who will be giving him $41.2 million over that span.

LeBron James also expressed his joy to have KD remain as a member of Team Nike:

What do you think about KD’s new contract? Did Nike overpay or did they make the right choice of locking him up for the rest of his career?

via: WP

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Kevin Durant is back!!! Whoooooo!!!!

Or is it Nike brought him back? The big news over the weekend is that Nike has decided to not only match Under Armour’s giant offer for the reigning NBA MVP, but blow it out of the water by raising the price and giving him a nice retirement package to live off as well.  This is a monumental coup for Durant (and Jay Z’s Roc Nation Sports) as he gets to stay with the only brand that he has ever worn since college and it proves that Nike is not messing around when it comes to their talent that they spent years building up.

Now before you go making “Nike, You The Real MVP” twee…

Ah, crap.  Ok, the alarms have been sounded and the Nike fans (which are different from KD fans) are once again gloating at their latest victory.  You know, because they get a prize for support Nike, right?  If by “prize” you mean KD products are going to get a hell of a lot more expensive than yes, these Nike heads won a big “prize”.

Make no mistake about it, Nike paying that hefty price for Durant is going to have a trickle down effect that will impact not only KD’s signature line moving forward but the entire sneaker landscape in general.  Get your wallets ready because this is What Nike Resigning Kevin Durant Means For Sneakerheads.

Read the rest of Nike Brings Back Kevin Durant And What It Means For Sneakerheads (896 words)

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