Converse

Converse has made a HUGE announcement today as they have delved back into the basketball world. The original basketball brand unveiled its new performance basketball silhouette: the Converse All Star Pro BB. The sneaker marks the brand’s official return to performance basketball, the sport it helped to galvanize more than 100 years prior.

For more than 100 years, Converse has been synonymous with basketball. In 1917, the company, then based in Malden, Massachusetts, introduced the Non-Skid, one of the first shoes specifically designed for the sport. Five years later, Converse hosted the first basketball clinic in North Carolina. It was led by Chuck Taylor, a Converse salesman and coach, who was instrumental in spreading the sport’s fundamentals across the country (and effectively kick-starting grassroots hoops). The brand sponsored its first women’s team in 1924, and in 1934, Taylor’s name was added to Converse’s flagship basketball shoe, by then renamed the All Star, making him the game’s first signature athlete.

Converse led a series of other firsts, ranging from sponsoring Team USA basketball (beginning in 1936 and ending in 1988) to outfitting participants in the first collegiate championship game in 1939. In the decades that followed, seminal performances in Converse include the first 100-point game in 1962, Julius Erving’s “the scoop” on May 11, 1980, and countless titles at all levels through the ’80s ’90s and 2000s.

So now in 2019 we get the Converse All Star Pro BB, let’s break it down. The upper is constructed using a single layer of Nike Quadifit mesh (which is like a modern canvas) and provides exceptional lockdown by distributing the load of the foot and mitigating friction. The drop-in Nike React foam core that is lightweight, durable and responsive, allowing for quick cuts, smooth lift-off and sustained play. The “cupsole” configuration of the drop-in Nike React foam midsole and the shoe’s outsole, which was engineered for containment, cut-after-cut. An homage to the Chuck Taylor All Star (a minimalistic All Star patch) is featured on the medial side while the Star Chevron logo appears on the lateral side as reminder of another Converse basketball icon, the Weapon.

The Converse All Star Pro BB will release in May 2019. Stay tuned to Kicks On Fire for updates.

via: Nike

The post Converse Returns To The Basketball Scene With The Converse All Star Pro BB appeared first on KicksOnFire.com.

Kith partners with Converse to create two collaborative models as part of Kith’s ongoing Classics Program. Echoing this Classics approach, Kith reimagines the Chuck Taylor All Star 1970 in two of its most iconic colorways while retaining its timeless DNA. Both the Parchment and Black Chuck Taylor receive a Kith Monogram print across their canvas uppers, while a new leather lining elevates the material execution. A Kith logo is also located on the lateral side of the soles.

Both Kith x Converse Chuck Taylor All Star 1970 Classics release this Friday (April 19th) in-store only at all Kith shops. There will not be an online release at this time. Each pair will retail for $130.

via: Kith

The post The Kith x Converse Chuck Taylor All Star 1970 Classics Releases This Weekend appeared first on KicksOnFire.com.