Last week in Berlin, Puma introduced the all-new Running System (RS) range to global industry movers and shakers, press and cool local crowd.

Guests were taken along a unique experience, first through the RS archive showcasing the OG styles from the 80’s – RS-Computer, RS-100 and RS-1, followed by the central installation where all-new RS iterations are displayed – the RS-0, RS-350, RS-100 and the RS-Computer.

Displayed in colored glass room installations were the RS-0 Sound, RS-0 Optic and RS-0 Gaming – all new styles that represent the RS stories of reinvention focusing on the different cultural pillars – Music, Photography and Gaming.

It was first time ever that Puma unveiled their exciting new collaborations with SEGA, Polaroid, Roland and Ader Error. The RS-0 collaborative drops were on display within the pillars of reinvention rooms.

Starting Spring-Summer ’18, PUMA will kick off its RS stories of reinvention with the RS-0 model followed by modern retro iterations of the RS-100 and RS-350. PUMA has also partnered with influential and creative brands, individuals, and institutions that push culture forward through innovation in design, style, technology, and more. Together they will create drops that explore themes such as gaming, music, photography and more.

Price and release dates are as follows:

Puma RS-0 – Pre launch April 14 / wider release April 19 – $130
Puma RS-100 – ISD April 19 – $85
Puma RS-350 – ISD April 19 – $100

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