Not only did Jay-Z recently announce his 4:44 tour, he also announced that he will be partnering with Puma for the three months that he’s on tour and perhaps other projects in the future.

Above you will see that tour ad that also happens to feature Puma’s logo placed next to the Tidal and Spring logo.

A rep for Puma told Billboard “We can confirm that Puma is working with Jay-Z on his upcoming tour and other collaborative projects. More details will be shared at the appropriate time.”

This is pretty big news for Puma, right? They’ve been on a tear as of late, imagine if they’re able to work with Jay-Z in other projects aside from the tour? Stay tuned as more info begins to surface.


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