Puma just announced that they are partnering up with BTS. For those of you who don’t know, BTS is a world-renowned Seoul-based K-pop group comprised of V, SUGA, JungKook, RM, Jin, j-hope and Jimin. They’ve been making huge waves in the music scene and are loved by millions of fans from their home base to the far corners of the globe.

BTS has partnered with PUMA in South Korea since 2015 on brand campaigns and product collaborations. This year, BTS and Puma will  release their collaborative product worldwide, which includes a remix of the classic Puma Turin and stylish sportswear basics. The PUMAxBTS collection will be first available in Korea this Spring, with other regions following up later this summer. Additionally, BTS will be seen in PUMA campaigns this year for the brand’s Sportstyle range, which includes classic PUMA icons such as the PUMA Suede and T-7 Track Suits.

BTS won the ‘Top Social Artist’ last year at the Billboard Music Awards, one of the top three music awards in the United States. They were also officially invited to the American Music Awards (AMA) to perform on stage, being the first K-pop group to do so, increasing the reputation of K-pop music and culture. In addition, they released the remix album ‘MIC Drop’ last November, making it to 28th place on the ‘Hot 100’, the Billboard singles chart, in the United States, which is the top record for a K-pop group.

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