Jordan Brand and Just Don have come together to release a new apparel collaboration known as the Jordan x Just Don Collegiate Collection.

Michael Jordan revolutionized basketball from top to bottom. No one flew like Mike before he played the game, and no one dressed like him either.

“It’s sort of why Mike is the epitome of a redefinition of basketball culture and modern civilization,” explains Don C, aka Just Don, a Jordan Brand collaborator and Chicago native.

Through the late 1970s, players wore what came with the uniform: a pair of short shorts that stopped at the upper thigh.

You can see how short they were in the NBA logo itself: shorts cut off way above the knee. They were designed this way so that players wouldn’t get tripped up by extra fabric and the shorts would stay out of the way of the ball on crossovers.

But Jordan demanded a baggier fit – and where he went, so went the entire sport. By 1993 the “Fab Five” jumped on the bandwagon and solidified the look, and that was that. Baggy shorts were here to stay.

Shorts got longer all over the league until 1997, shortly before Jordan’s second retirement, when Commissioner David Stern implemented an often-ignored rule governing the length of shorts (they couldn’t be lower than an inch above the knee). Stern followed up the 1997 rule with a full dress code with requirements for before, during and after games, shortly after Jordan’s ultimate retirement in 2005.

Today, shorts are getting shorter again as street fashion moves to a preference for slimmer fits. It’s a trend players utilize off the court, and it has bled onto the court as players choose uniforms and sizes that fit closer to their bodies and move with them.

The long shorts may have had their heyday in the 1990s and will always be emblematic of that era, but the look remains a part of the zeitgeist thanks in part to Don C’s work at Just Don, where he designs and manufactures luxury athletic shorts with a 1990s silhouette and aesthetic. Bold colors and graphics meet updated details and impeccable construction, blending together on shorts that are as opulent as they’ve ever been.

After bringing his luxury take to three pairs of Jordan 2s over the past three years, applying his process to Jordan Brand shorts is a natural next step.

The Just Don x Jordan Brand Collegiate Collection will be available at the below retailers from 10.14.17.

RSVP Gallery

A Ma Maniere Atlanta

Wish Atlanta

Nike Lab NYC -21 Mercer

Haven Canada

Bodega Boston

Cncpts Boston + New York

Kith New York + Brooklyn

Ubiq Philadelphia

Social Status Charlotte, Pittsburgh, Houston

St Alfreds Chicago

32 South State Chicago

Xhibition Cleveland

Social Status Houston

Blends Los Angeles

Undefeated Los Angeles

Politics Lafayette, Los Angeles

Union Los Angeles

Feature Las Vegas

Oneness Kentucky

Shoe Gallery Miami

Solefly Miami

Cncpts New York

Crème Norfolk

Trophy Room Orlando

UBIQ Philly

Social Status Pittsburgh

The Darkside Initiative San Francisco

Capsule Toronto

Livestock Toronto

306 Yonge Toronto

via: air.jordan.com

The post Presenting The Just Don x Jordan Brand Collegiate Collection appeared first on KicksOnFire.com.

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