Last month we found out that Kendrick Lamar and Nike would be releasing their first official collaboration together in the form of a new colorway of the Nike Cortez.

Debuted by none other than Kendrick Lamar himself yesterday during his halftime performance of the College Football Championship game, the Nike Cortez Kenny 1 Damn features a white leather upper with with his latest album’s title, “DAMN” on the tongues paired with a Swoosh logo. Nike has also embroidered “DAMN” in red on the lateral side panels in place of the Swoosh logo with the Swoosh appearing only on the medial side. Finishing details include red Nike branding on the heel, a black tongue, and a white foam midsole with a hit of black.

Look for the Nike Cortez Kenny 1 DAMN to release on January 26th 2018 for a retail price of $100. Any Kendrick fans out there plan on scooping up a pair?

images: Nike

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