Kobe Bryant’s contract with Nike expired on April 13th 2021 and his estate has decided to not renew his contract with the Swoosh. So what does this mean? It means that Bryant’s estate is free to negotiate a new deal with any other brand, or possibly even sign another new deal with Nike. According to sneaker industry insider Nick Depaula, “Vanessa Bryant did not renew the contract. Kobe and Nike are done.”

Here is Nike’s official statement regarding the situation:

“Kobe Bryant was an important part of Nike’s deep connection to consumers. He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family.”

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