China has nothin but love for Michael Jordan and Jordan Brand. Why is why we’re not surprised that Jordan Brand just announced the opening of the Jordan 9 Guanghua store in Beijing. This brand new store instantly becomes the biggest Jordan Brand store in all of Asia.

Larry Mille (Jordan President) had this to say about the Jordan Brand culture in China:

“With its unique basketball and sneaker culture, Beijing is a natural fit for the brand’s presence in China. We are excited to bring Jordan Brand’s vision to life in Beijing by creating a retail experience that not only pays homage to the brand’s legacy and the city’s culture but also inspires the future.”

The images above demonstrate that the design of the store blends basketball lifestyle with Chinese culture. Jordan Brand linked up with local artists to help create the design of the store by customizing products that will be exclusive to the store. In addition, the store also has a regulation size basketball court and full Jordan Flight Club services on the weekends. This allows athletes to maximize their potential with the best products on the market.

via: NIKE NEWS

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