Jordan Brand is wasting no time in the new year and has unveiled the first signature performance shoe of their latest signature athlete and reigning NBA league MVP Russell Westbrook, the Jordan Why Not Zer0.1.

The shoe, crafted for the dynamic game and personality of the reigning MVP and fashion king, features a fused mesh upper, smooth vamp cover, full-length Zoom Air unit and compression-molded pylon foam piece engineered for flight.  Westbrook plays high on his toes, always ready to push to the hoop or convert a rebound or steal into a fast break. For this, he needs stability over the sole unit, such that no added movement minimizes response when shifting direction or getting maximum bounce to the rack.

Russ’s on-court debut, which will come tonight when the Thunder face the Lakers at Staples Center at 7:30 p.m. PT, is a PE version of the “Mirror Image” colorway, a style that displays his desire to tell personal stories through colorways. Each shoe uses cut out images to represent Michael Jordan (left) and Russell Westbrook (right).

The official global launch colorway, 2-Way, perfectly captures both Westbrook’s game-changing presence on both sides of the court and the design’s eye-catching contrast from smooth vamp to jagged heel. Like Westbrook’s playing and off-court looks, this colorway masterfully balances a “Why Not?” approach to style and performance.

“As a kid growing up in LA and standing in line to get other people’s shoes, you become aware of how fortunate you are to get sneakers,” he says. “To be able to sit here now and hold my own shoe is an honor.”

The Jordan Why Not Zer0.1 launches January 15 with limited quantities of the Mirror Image colorway. The 2-Way colorway releases February 15 for $125.

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