Zion Williamson has been on a tear this entire season. Already averaging 27 and 7 in his young career, the next accomplishment comes by way of his very own signature sneaker. Introducing the Jordan Zion 1.

The Zion 1 was designed for the transcendent athletic possibility of the power forward’s game. Williamson signed with Jordan Brand in July of 2019. Not long after, the work on his shoe began, adding to a signature roster that included the likes of Carmelo Anthony, Chris Paul and Russell Westbrook. Generationally, Williamson bridged a new, youthful signing roster that grew seemingly overnight. The new arrivals ushered in a fresh era for Jordan performance footwear in creating for players who, like Williamson, don’t just abide by a legacy of excellence, but create a new definition of it.

In creating the Zion 1, Jordan Brand designers were taken by Williamson’s unique blend of star power. They looked to design a silhouette that both enabled his immense physical tools on the court while also illustrating personal traits that make him a one-of-a-kind superstar — and they didn’t have to look far. All they needed was to say his name.

The shoe features a mid-top build with the forefoot and heel sectioned off by the “Z” design on the midfoot. In addition, a full-length Air Strobel unit and a Zoom Air cushioning unit are encapsulated within the midsole for extra protection.

“We knew that one of Zion’s main inspirations for the look of the shoe was superhero armor. But when we thought about an icon or symbol that could clearly draw out the shoe’s benefits, the “Z” made perfect sense to us,” says Vianney de Montgolfier, Senior Footwear Designer of Jordan Sport. “It’s the letter for speed, it has the base for power, and it’s maybe the most distinguishable letter in the alphabet. There’s nothing else like it.”

Look for the Jordan Zion 1 to release in the “Gen Zion” colorway on April 23rd at select retailers and Nike.com. The “ZNA” colorway releases May 5th followed by the “Noah” pair on May 19th and the “Marion” makeup on May 26th. The retail price tag is set at $130 each.

via: Nike

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