Last February, Nike released the Galaxy Foamposite sneaker coinciding with the 2012 NBA All Star weekend. Nike’s highly coveted sneakers were sold in extremely limited quantities retailing at $220. Immediately after the release, deadstock pairs fetched $1000-$2000+ on the second hand market. The Foamposite One was originally designed for Penny Hardaway in 1997. Take a look at this video to truly understand the magnitude of last February’s Nike Galaxy Foamposite release.
A year later, the hype and the resale price of the Galaxy Foamposites has yet to drop. Realizing the financial impact, Nike has decided to run with the whole intergalactic galaxy theme with a set of Zoom Hyperflight sneakers due to release March 29, 2013.
It’s a mouthful, but the Nike Zoom Hyperflight PRM Superhuman Pack features three pairs of Zoom Hyperflights dedicated to Lebron James, Kevin Durant, and Kobe Bryant. Each pair features an intergalactic galaxy themed colorway, all drawing inspiration from the Galaxy Foamposite. All three pairs will retail for $150; banking on the way shoe releases go today, they’re sure to sell out!
My question is though, is Nike cashing out by overdoing the whole galaxy theme? Lets not forget, Nike released a pair of Penny Zoom Rookie’s last October featuring an identical Galaxy print seen on the Foamposites. Personally as a longtime sneakerhead I’m not a fan. The Foam’s were tight but the hype and demand surrounding them soured the whole concept for me. Today’s market is a consumer driven market, so Nike is smart to cash in on the demand. The shoes will sell out, however, Nike is losing a majority of its longtime fan base with the way they’re running things lately.