images: Zander Taketomo

image: Jon Edwards and Cole Giordano

adidas Skateboarding kicked off the first two activations of its 9-day, Das Days series over the weekend with two events spread across New York City. The first, hosted at The Flower Shop, was the #OUR3MC creator’s event dedicated to the 3MC silhouette. In honor of the recent release, a party and photo exhibition were held at the downtown haunt for the brand, riders, friends, and family. The exhibit masterfully depicted the lives of various creators from New York City’s skate scene with a documented wear test on Polaroid film.

The visual diaries were curated by Beach Fossils, Rachelle Vinberg, Nestor Judkins, Brock Fetch, Who Kid, TJ Mizell, Frankie Spears, Yaje Popson, and Ryan Mettz, alongside the staff from Scarr’s Pizzaand The Flower Shop.

In attendance throughout the evening were adidas Skateboarding athletes Nora Vasconcellos, Marc Johnson, Jenn Soto, Mariah Duran, Jake Donnelly, Diego Nájera, Frankie Spears, Tyshawn Jones, Nestor Judkins, and Yaje Popson.

Das Days New York City moved into the weekend with the Block Party at Terminal 5 on Saturday, July 7th. Produced in partnership with Revolver Magazine, the crew threw a packed-house event that hosted a combination of skate sessions and live performances by Beach Fossils, NOTHING, Sheer Mag, and Dark Thoughts. Guests were also given the first look at 20/50 – the latest video from adidas Skateboarding featuring Mark Gonzales and Tyshawn Jones.

The custom built features were up for grabs to all ages for an open skate session and best trick contest judged by adidas Skateboarding athletes on the floor. Star talent included Nora Vasconcellos, Marc Johnson, Jenn Soto, Mariah Duran, Jake Donnelly, Diego Nájera, Tyshawn Jones, Nestor Judkins, and Yaje Popson.

Das Days continues Tuesday July 10th through Saturday, July 14th. Highlights include an official taping for a special edition of The Nine Club studio talk show and podcast hosted by Chris Roberts in NoHo. Following this will be the Showcase X art exhibition, curated by legendary artist and adidas Skateboarding Pro Mark Gonzales. To wrap up the week, the brand will partner with local skate retailers Labor and KCDC, as well as Jenkem, to put on City Copa, a day of skating New York most iconic spots. To see the full schedule, check out the Das Days site.


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