Dua Lipa stars in the brand new Puma campaign highlighting the all-new Puma Suede Mayu. The new silhouette transforms the iconic Suede by playing with exaggerated proportions, a modern lens, and playful colors.

A chic take on a classic, the Puma Suede Mayu comes equipped with over-the-top proportions and a wrapped platform midsole. As the face of the new silhouette, Dua dresses up with the new Suede Mayu, captured by Sorrenti in a stylish dressing room for this campaign.

“I love a platform that works across so many looks, day to night,” says Lipa. “The Suede Mayu is so versatile, it’s the perfect everyday shoe!”

While keeping the original upper as a cue from the archive design of the Suede, the tooling has been completely re-designed. Its proportions are blown up to achieve a more edgy and contemporary look, pushing forward the original court DNA of the shoe. The style builds on the growing platform trend with a bold tooling and an elevated look, while keeping it lightweight and comfy. It comes in a variety of colors including a bold blue style, as worn by Dua Lipa, a fiery red, and more classic black and white options (not shown).

The Puma Suede Mayuis now available at PUMA.com, the PUMA NYC flagship store and select retailers for the retail price of $90.

The Puma Suede Mayu is part of PUMA’s She Moves Us platform, which highlights some of its top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world. To learn more, click here.

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