Converse sneakers have always been a vehicle for others to tell a story, reflect their personal identity. With the ability for a product to deliver meaning more important now than ever before, Tremaine Emory aka Denim Tears, presents a powerful provocation to young Black men and women through his latest collaboration: If the Chuck is a classic and iconic expression of American culture, how does its meaning transform when it reflects the black experience and identity?

Tremaine Emory is a multi-disciplined storyteller who has long advocated against injustices against the Black community around the world through art & spoken word – all with the goal of sparking conversation to drive progress. In his latest collaboration, Tremaine and Converse worked together to translate the African American Flag to the canvas of the Chuck 70 for the first time. The African American flag, a constant symbol in Tremaine’s work, is an artistic evolution of Marcus Garvey’s red, black and green Pan-African flag first ratified in 1920 and was intended to be not only artwork for artwork, but more-over a flag “for a new nation, a flag for a new insight, it is a flag for a new form and a new truth.”

First discovering the flag near Jamaica Queens, where Tremaine Emory aka Denim Tears grew up, these colors cover the Liberty Rock monument representing the civil rights, group identity, and experience of African Americans. For Emory, the flag represents a distinct moment of personal discovery and a belief that Black artists, their points of view, their experience and their creative expression should be celebrated.

That belief has served the multi-disciplinarian and all-around artist to use art to see himself and his community in the world: born in Atlanta, Georgia and raised in Queens, New York, Emory’s creative outlets include podcasts, radio, fashion, merchandise and of course, many infamous parties and events, also known as Denim Tears.

It also eventually led Emory to Converse, where he like many creatives before him was drawn to the brand’s most notable and classic icon – the Chuck Taylor All Star – as a silhouette that has always reflected back the culture of the time and equally lived as a canvas for others to share their story. At the same time, Converse which has long worked with a diverse and expansive sets of collaborators, has been acutely focused on expanding its representation of stories driven by Black creatives – a means of ensuring that new ideas, concepts and points of view are reflected back on its iconic canvas.

Tapping the Chuck 70 silhouette, Converse x Denim Tears prominently features the African American flag with a custom Denim Tears license plate, dual-branded sockliner and additional laces in the colors of the flag.

For the last four months, Converse and Emory have worked together to assure a purposeful launch. The result is the creation of an extended platform that aims to increase civic education, engagement and participation among young Black creatives leading into the U.S. election this November and beyond.

To execute Emory’s vision and celebrate an America that includes and champions the voices, identities and ambitions of young Black creatives, Converse and Denim Tears have enlisted For Freedoms with Hank Willis Thomas, an artist collective that models and aims to increase civic joy, discourse and direct action and The Whitaker Group, a black-owned experiential retailer by James Whitner, to bring to life a new campaign dubbed, “The Future is Yours. Vote.”

The campaign will see the release of a short film in late October that features Tremaine Emory and Hank Willis Thomas, artist and founder of For Freedoms, and aims to express the positive impact of civic engagement. With a distinct focus on five states – Florida, George, North Carolina, Ohio and Texas – the work will also manifest through a graphic series in both physical and digital capacities, to drive education, awareness and interest in civic engagement leading to the U.S. election and beyond. will host an exclusive pre-sale on October 22 with all proceeds to further the missions of both For Freedoms and to Black Voters Matter.

The Denim Tears x Converse Chuck 70 will be available from and select additional retailers on October 29.

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