Ice Cube means all business when it comes with his BIG3 basketball league. The leagues inaugural season was considered a success and now Ice Cube wants to take his league to the next level by having an official sponsor. Enter adidas.

BIG3 and adidas have inked a three-year agreement that will make adidas the BIG3’s  official jersey and apparel suppliers. The Three Stripes will also provide licensed merchandise such as hoodies and t-shirts.

BIG3 co-founder Jeff Kwatinetz had this to say about the deal:

“The adidas culture is one imbued with innovation and marked by excellence.”

“They are a brand that pushes creative boundaries and have consistently redefined their industry. It is because of these shared ideals that BIG3 is proud to name adidas the league’s official apparel sponsor. We look forward to embarking on this partnership with the world’s best sports culture brand.”

Mark King, adidas’s North American president had this to add:

“Ice Cube has that same creator mindset we have at adidas.”

“He’s challenged the status quo to do extraordinary things throughout his career. No other league blends sport and culture the way BIG3 does. We’re incredibly excited to partner with Ice Cube, Clyde, and Jeff and help build on the league’s vision to make the BIG3 a global brand.”

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