Reebok has made a MAJOR move to attract more eyes to their brand as they have just announced the signing of singer Ariana Grande.

Confidence, self belief and self expression

According to WWD, ” the pop star will be used for social media purposes and other campaigns. Grande’s massive social media following — 113 million on Instagram alone — was no doubt a selling point with Reebok.” The deal is for one year.

In a statement, Grande said, “Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries. I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honored to partner with a brand whose mission is to inspire people to be the best possible version of themselves.”

Do you think the pop superstar can breathe some much-needed life into the Reebok

h/t: WWD

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