This morning, Jordan Brand officially unveiled the Air Jordan 35. Said to be the best the brand has to offer (in terms of basketball performance), here’s all you need to know about the Air Jordan 35.

Jordan Brand’s 35 years of footwear innovation includes taking the most valuable performance features on the court and making them even better for the world’s best players.  Refining the most responsive cushioning platform in basketball, the Air Jordan 35 taps the technology behind the Eclipse Plate and evolves it to help unlock Zoom Air for a more responsive feeling in the heel and forefoot.

In the Air Jordan 35, the Eclipse Plate 2.0 builds off its original form in the Air Jordan 34 to get the most efficient energy return out of those Zoom Air units. With reduction once again as the shoe’s guiding philosophy, the design is an example of performance and aesthetic innovation that remains at the core of Jordan Brand’s on-court presence.

“The Air Jordan signature shoe has and will always be the most important shoe we make each year,” says Craig Williams, President of Jordan Brand. “Basketball is where the Jordan Brand started, and it’s where we’ll continue to invest in and advance our never-ending pursuit of excellence on the court.”

Aside from the Eclipse Plate 2.0, other key details on the shoe link the silhouette back to Jordan Brand tradition, specifically the Air Jordan 5, with its tongue top design and its Kurim detailing and molded foam pods around the collar of the shoe. We can also expect to see suedes and other premium materials on some of the upcoming Air Jordan 35 colorways. The use of these materials point back to the Jordan Brand language of luxury, but done with functional purpose for the final product.

Upcoming Colorways + Release Info

Air Jordan 35 Warrior

The Warrior draws inspiration from Jordan Brand athlete Rui Hachimura’s identity and Kanji-inspired samurai logo, designed by his mother in honor of his family’s name and warrior spirit on the court.
Release Date: October 21
Price: $180

Air Jordan 35 DNA

Refreshing the iconic Fired Red colorway of the Air Jordan 5, the Air Jordan 35 DNA is a nod to the fiery fighter jet plane ethos and intensity of the ’90s.
Release Date: November 11
Price: $180

Air Jordan 35 Bayou Boys

Designed for Zion Williamson, the Air Jordan 35 Bayou Boys alludes to the vibrant diversity of New Orleans. Details include faux-gator leather, marbled plate and a gum bottom.
Release Date: November 30
Price: $200

Air Jordan 35 Morpho

The Air Jordan 35 Morpho is meant to symbolize the effortless grace of a butterfly, referencing Chinese guard Guo Ailun’s smooth playing style.
Release Date: December 24 (Greater China)

Air Jordan 35 Center of Gravity

The Air Jordan 35 Center of Gravity release in China on September 27th at and select retailers.
Release Date: October 17 (Global)
Price: $180

To celebrate the launch of the AJ XXXV, Jordan Brand is also partnering with Snap to launch Bitmoji’s newest fashion collaboration featuring top styles and sneakers from the revolutionary sportswear brand. A shareable asset can be found attached. Full styles available include:

  • Apparel: (3 full looks for women / 3 full looks for men – 2 of those full looks are unisex)
    • Women’s Flight Suit
    • Women’s Sports Bra
    • 23 Engineered Utility Jacket
    • 23 Engineered Pocket Tee
    • 23 Engineered Cargo Pants
    • Jordan Air T-Shirt
    • Jordan Diamond Shorts
    • Jordan Air Dry Tank Top
    • Jordan Air Shorts / ¾ Tight Leggings
  • Shoes: Sneaker styles (all available in multiple colorway combos)
  • AJ 1
  • AJ 3
  • AJ 35

via: Nike

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