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Release Date: November 23, 2019
Price: $200
Style Code:

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The 30th anniversary celebration of the Air Jordan 4 will continue this year and introduce a brand new colorway of the silhouette, the Air Jordan 4 “What The.” Utilizing the Swoosh’s signature mismatching theme by incorporating past colorways of the sneaker into one, this variation dons some of the model’s iconic finishes such as “White Cement,” “Military Blue,” “Fire Red” and “Black Cement” throughout its clean white construction.  Finally, “Nike Air” branded heel tabs top off the style to please OG fanatics.

Latest News:

Update (11/18/2019): Will be offered in full family sizing. Retailing for $200 in adult, $140 in big kids’, $80 in little kids’ and $60 in toddler sizes, look for this Air Jordan 4 at select Jordan Brand stores and online on November 23. 
Update (8/13/2019):
We get our first leaked look of the shoe. As of right now, the Air Jordan 4 What The is slated to release on November 23rd at select Jordan Brand retailers and for the retail price of $200.
Update (3/28/2019):
It is being rumored that an Air Jordan 4 in the What The theme will be releasing November of 2019. No images of the shoe have leaked and nothing has been confirmed by Jordan Brand/Nike. 


Official Images (11/15/2019)

Nike (11/18/2019)

Champs Sports (11/8/2019)


iamtmcii (11/4/2019)




kickwhoshow (9/10/2019)


koala_hsh (9/4/2019)

ylt_r3 (9/3/2019)

zsneakerheadz (8/29/2019)

zsneakerheadz (8/13/2019)

Rendering by House of Heat (3/27/2019)


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