It looks like Parley x adidas collabs are here to stay. A few days ago both brands held their first ever Run For The Oceans event to help spread awareness for ocean conservation. They invited runners, athletes, ocean ambassadors, environmentalists, artists, influencers and media to get together for this grand event.

During this event a few announcements were made;

“The Fall/Winter 2018 Ultra Boost will have 80 percent of the upper material made from ocean plastic,” Maestrini said. “It is no longer an addition. It is going to be how we make the Ultra Boost in the future. That’s how seriously committed we are with this idea.”
Maestrini also mentioned that adidas will be making one million pairs of sneakers using Parley for the Ocean’s A.I.R. (avoiding, intercepting, and redesigning plastic) approach. In 2018, they have plans to make five million pairs of Parley footwear.

“We always want to start with performance because we’re anchored in sport, but nowadays you can’t say there is sports on one side and lifestyle on the other. Culture and sports are all intertwined,” he said. “We are going to have Parley make shoes with Originals also because we are so committed to the future. It is going to become a true anchor of innovation that we will use for different franchises in our range.”

Stay tuned as more info begins to surface.

h/t: SBD

The post adidas Will Release Five Million Pairs Of Parley Sneakers Next Year appeared first on KicksOnFire.com.

Comments are closed.