adidas is set to launch Creators Club Week – a seven-day digital festival kicking-off on 14th October 2020. The event, a first from adidas, will feature appearances from globally renowned musicians, sportspeople and designers. 

The Creators Club Week will also see adidas’ biggest ever drop of exclusive and limited-edition shoes, with more than 70 new designs making their debut over the course of the event. Just some of the highlights of the Creators Club Week program include:

  • To start the week Karlie Kloss alongside James Carnes from adidas will launch the next chapter of the revolutionary UltraBOOST DNA LOOP – adidas running shoes created from 100% recyclable TPU and using zero glue – ‘Made to be Remade’. Members will have a chance to earn the shoes and then help shape the future of the ‘Made to be Remade’ initiative with a unique app experience.
  • Pusha T will take the stage to discuss the impact of 90s street culture on the music and fashion industry as well as the Ozweego franchise, with new interpretations being released for members.
  • There will be an opportunity to earn the adidas adizero adios Pro, currently the world’s most-sought after running shoe, as well as the unveiling of a new set of product collaborations from gaming superstar Ninja.
  • Throughout the week a series of over 30 surprise raffles will take place where members can win unique creations, such as a piece of art from design Paolina Russo, through to signed adidas Predator boots from World Cup winner Paul Pogba. 

Access to the exclusive designs, experiences and opportunities throughout the week will be limited to members of adidas’s free-to-join Creators Club – a loyalty program rewarding millions of consumers across the world. Signing up simply requires registering at adidas.com, in adidas retail stores or downloading the adidas mobile app, where all the collections and performances will be available.

Supermodel, philanthropist and adidas partner Karlie Kloss said: “I’m honored to help introduce the next iteration of the UltraBOOST DNA LOOP concept during Creators Club Week. Through this shoe, adidas is leading an incredibly important conversation around circularity and fabric innovation. We hope this launch inspires creators to join us as we strive to create a more sustainable future together.”

Alongside the launch of UltraBOOST DNA LOOP and a host of collaborations, adidas will be releasing exclusive limited editions and brand-new interpretations of its most sought-after designs including:

  • adidas Ultra4D: coming to Creators Club Week is the combination of two iconic franchises in one innovative design 
  • adidas Superstar Tattoo: a new take on the legendary Superstar, inspired by the underground tattoo studios of Tokyo
  • adidas x Ninja: a hugely exciting set of 8 totally new releases from adidas’ collaboration with gaming streamer Tyler “Ninja” Blevins 
  • adidas NMD: the best- selling NMD R1 V2 is given a FW20 colorway in its latest release which will be made exclusively available to Creators Club members during the week

Creators Club Week will also see additions to the adidas Parley range including the 4D Parley shoe, made from recycled ocean plastics, as well as new drops of the ZX 2K Boost, ZX 2K Flux and Ozweego silhouettes, all introduced by special guests featured during the festival.

Signing up to adidas Creators Club unlocks member only products, hype access, special events, customer priority service, unique experiences, early access products, free adidas running and training app subscriptions, and the opportunity to co-create with the brand as well as lots more.

Access to the festival is free. To sign up to Creators Club Week and access the exclusive content, experiences, and drops around the world, just register at adidas.com or download the adidas App available on the Apple App Store and Google Play Store.

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