After releasing exclusively at a few adidas Consortium retailers last month, adidas has announced that the innovative and game-changing FUTURECRAFT 4D will be releasing on February 10th at its largest retail store worldwide, the brand flagship located at 46th Street and 5th Avenue in New York City. Ensuring adidas fans and running enthusiasts alike have fair, safe access to this highly sought after, high-performance running shoe, the global sportswear leader also shared plans to utilize its new adidas App to manage all reservations for purchase.

Starting Today, February 5th, through 12pm EST on Wednesday, February 7th, Those in the New York City Area Interested in Reserving a Pair of FUTURECRAFT 4D Can Download the adidas App and Sign Up to Participate In the Drop Prior to Reservations Opening Later This Week.

Starting with the adidas NYC Flagship release of FUTURECRAFT 4D, the adidas App will now also provide reservation functionality similar to the adidas Confirmed App’s current management of adidas Originals’ lifestyle products – providing shoppers a distinct and convenient way to reserve the most in-demand and sought-after adidas models directly from their smart phone, followed by in-store pick up from a nearby, area adidas retail store.  This added benefit to the adidas App creates a more safe & fair brick-and-mortar shopping experience for users, reducing the chance of waiting in long lines, encountering crowds or being exposed to inclement weather.

Any New York residents plan on trying to grab a pair on February 10th? Make sure you have the adidas App because that will be your best chance. Good luck! Retail price will be $300.

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