adidas Athletics will be joining forces again with Reigning Champ as they will be releasing two new sneakers later this month. Showcased with the help of Dallas Cowboys quarterback and adidas athlete Dak Prescott, the premium apparel and footwear collection fuses the latest in adidas innovation with Reigning Champ’s meticulous craftsmanship and minimalist aesthetic.

The collection will include new colorways of the adidas Pure Boost and the AlphaBOUNCE. The Reigning Champ x adidas Pure Boost features a circular knit speckled gray upper along with a leather sockliner and heel inserts. The Reigning Champ x adidas AlphaBOUNCE comes with a light grey space-dyed engineered mesh upper and a leather sockliner and eyestays. 

The apparel collection will include tees, pullovers and pants for men, tights and crop tops for women, and hoodies and Jacquard bombers for men and women that are built with a unique Primeknit weave engineered to provide comfort and style through complex patterns.

Retail price for the AlphaBOUNCE will be $140 and the Pure Boost will be priced at $180 while the apparel will range from $45 to $210. The apparel collection launches globally on August 4 on, select adidas stores, Reigning Champ online, Reigning Champ flagship stores and select fashion boutiques, with the footwear dropping some time at the end of the month. Stay tuned to Kicks On Fire for updates.

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