When Pharrell was on stage at the Academy Awards sneaker rumors went crazy as people were suspicious of a potential deal between adidas and Skateboard P. Adidas does seem as if they are trying to deepen their roster with names like Jeremy Lin, Kanye West, Two Chainz, and the soon-to-commence bidding war over Damian Lillard.  If Pharrell were to sign with adidas it could lead to a whole new direction for signature sneakers. Pharrell could definitely be used as bait to lure more stars of his caliber to adidas, or it could start a signing frenzy as Nike and adidas would probably try to secure as many big names in hip hop as possible. Well, as of right now there is a lot that we don’t know but potentially a lot could happen in the sneaker world. For now we can only dream about what the sponsorship would result in.

Read the rest of 10 Ways Pharrell And Adidas Originals Could Change The Sneaker Game (829 words)

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