Four years ago, people lined up for the Nike LeBron 8 "South Beach." This June, it begins again. Image: femalesneakerfiends

Four years ago, people lined up for the Nike LeBron 8 “South Beach.” This June, it begins again. Image: femalesneakerfiends

There are two times of the year you can be sure that there will be heat dropping; during the winter holiday season and over the summer. For sneaker brands this is a very smart move as they know parent are always going to spoil their children for the holidays and over the summer those high school aged teens will get that summer job that results in a check every couple weeks and no bills to spend it on. It is a fail proof plan honestly, playing to their strengths. Summer is the best time for sneakerheads as they bring out some of their best (sneaker) heat for the (weather) heat. Undeadstocking shoes and finding numerous styles to match their latest pick ups, summer is a great time to be a big shot sneaker brand. The summer also leads right back into school, which is when every kid becomes a shop-a-holic with no regard for your leftover funds. This summer we do get a nice taste of some brands but we also had some good stuff leading into the summer. Each pair of shoes may not be typical summer colors or fashion but you know some hypebeasts will still pull their parents to the shoe store Saturday morning.

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Read the rest of 10 Kicks That Hypebeasts Are Going To Love This Summer (614 words)

© Keith Jones (@forwardparadox) for KicksOnFire.com, 2014. | Permalink | No comment | Add to del.icio.us
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